Following a period of growth in hotel signings and brands entering the UK market, Accor has expanded its development team with the appointment of Freddie Greenall and Georgina Liggins as UK & Ireland Development Managers. Freddie and Georgina will support the continued growth of Accor’s brands across the UK & Ireland with a focus on development outside London.
In 2019, Accor’s UK & Ireland development team signed 17 new hotels across multiple brands in a wide variety of locations, from Edinburgh to Newport. In total, the 2019 signings alone equated to nearly 2,000 new rooms joining Accor’s UK network.
The period from the start of 2019 to 2022 will see five new brands added to the Accor portfolio in the UK: House of Originals and Mama Shelter added in 2019 and Tribe, Jo&Joe and Raffles all in the pipeline for 2020 and beyond.
The UK & Ireland Development team reports into Philip Lassman, Vice President of Development, Accor Northern Europe.
He said: “Accor has a strong and growing portfolio of 13 brands in the UK and Ireland in addition to the three new brands already signed to open in the region and a strong pipeline of opportunities for other existing Accor brands which have their sights on the UK market. Freddie and Georgina will play a key role in growing Accor’s network across the regions, working on our diverse brand portfolio, whether that be ibis Budget, Mercure or Fairmont. 2020 is set to be an exciting year for us as we welcome more owners and brands to our network and continue to expand our reach across the UK & Ireland.”
Georgina Liggins joins Accor from Savills, a global real estate services provider and property agent.
Georgina was an Associate in the Savills Hotels Agency team specialising in investment and transaction advisory, single asset and portfolio sales, and operating and branding solutions for hotel investments and developments across the UK. Georgina is a qualified Chartered Surveyor under the Royal Institution of Chartered Surveyors
Freddie Greenall joins Accor from Avison Young, an award winning commercial real estate service firm in London. Freddie was a senior consultant
specialising in hotel feasibility studies and worked on a number of studies for new build hotels across all segments across the UK.
Freddie is an Associate of The Chartered Accountants of England & Wales and also holds an Executive MBA from Ecole hôtelière de Lausanne.