The R&A have appointed Absolute Taste as catering partner for the iconic 149th Open at Royal St George’s Golf Club this July. Absolute Taste will deliver the event menus, utilising local, seasonal ingredients with the aim of creating a truly memorable food and beverage offering, placing The Open at the forefront of the sports hospitality sector.
Known as “The One”, The Open is the most international major championship with qualifying events across five continents. The Championship is also broadcast to 600 million households in almost 200 countries around the world.
Nigel Harris, Owner of Absolute Taste, said: “Being appointed as the caterer for such a historic, world-renowned event, provides us with an opportunity to forge the way for The Open to become globally recognised for its culinary offer.
“This partnership is a testament to our forward-thinking approach and aim to lead the way in food and beverage experiences and we are looking forward to bringing this to The Open.”
The partnership with The R&A commences this year with The Open being held in Sandwich, Kent.
Johnnie Cole-Hamilton, Executive Director – Championships at The R&A, said: “The quality of food and drink is an important part of making The Open a memorable experience for fans and hospitality guests and we know that Absolute Taste has an excellent reputation in catering for major sporting events. We look forward to working with them to develop an exciting and sustainable range of food and drink choices for those attending the Championship.”
The new appointment spans the landmark 150th Open in 2021 that will be staged at St Andrews, the Home of Golf, which is set to be a historic Open complete with the finest hospitality offering befitting the world’s most prestigious golf Major.