Gather & Gather, part of CH&CO, has opened a second Primarket Café – Primark’s instore café concept – at the store on Princes Street, Edinburgh to fuel shoppers through the busy festive period and beyond. The 60+-cover café enhances the customer experience in the Primark Edinburgh store which has five floors of amazing fashion at amazing prices.
The extensive menu caters for adults and children and a range of dietary requirements. Visitors can choose from speciality coffees, frappes, iced teas and soft drinks, as well as a variety of hot and cold snacks, including breakfast pots, pitta pizzas, sandwiches and salads, and a selection of ‘hotties’, such as croque monsieur, toasties and paninis.
This will also be the first time the Primarket Café menu will feature an afternoon tea offering, complete with scones, finger sandwiches and cakes with prices starting at £7.00. For Christmas, the menu has been given a seasonal twist, serving winter spice hot chocolate, The Nutcracker latte, a turkey and cranberry sandwich and festive bakes.
Gather & Gather’s and Primark’s joint focus on sustainability is at the heart of the Primarket Café concept with no plastics straws, reduced use of single use plastics and only compostable take away cups available at the site. Customers will be served Gather & Gather’s own blend of quality coffee, Camino, which uses only ethically-sourced beans, and those bringing their own reusable cup will receive a discount of 10p.
Allister Richards, Managing Director, Gather & Gather, said: “We’re thrilled to have launched Primarket at Primark Edinburgh. It’s proven a very popular destination for the store’s Christmas shoppers. The menu currently has a festive theme, but we look forward to developing the concept into 2020 with great-quality options that appeal to the diverse demographic and maximise the fantastic location and magnificent views the site offers. This is the second Gather & Gather operated Primarket Café to open this year and we look forward to expanding the concept further, in partnership with Primark, with a continued focus on quality and sustainability.”
Primark’s Director of New Business Development, Tim Kelly said: “We are hugely excited to have launched our Primarket Café, Edinburgh and look forward to a continued partnership with Gather & Gather.”