Sadiq Khan earlier today announced that Walthamstow High Street will become the capital’s first-ever Night Time Enterprise Zone, adding momentum to Khan’s ambition of London being a truly global 24-hour city.
Waltham Forest has been selected to trial innovative ideas to boost the town centre, support local businesses and improve access to shops and services after 6pm, as part of the Mayor’s work to make London a leading 24-hour global city.
The pilot, which runs from October to January, will see Waltham Forest try out a range of proposals for the high street, including:
• Offering entrepreneurs low-cost and flexible business spaces to hire in the evenings
• Establishing a new fund to help business and community groups host events after 6pm
• Running a ‘shop local late’ campaign
• Hosting a ‘reclaim your high street event’ with activities for all ages
• Creating a step-by-step guide for night-time businesses to help them apply for planning and licensing approval
• Encouraging late shopping with a new evening map and events listings
• Encouraging local people and night-time workers to have their say on how to make Walthamstow work better for them after 6pm
The pilot zone, which will receive £75,000 funding from City Hall, has been created by the Mayor in response to a recommendation from his Night Time Commission. It follows research last year that showed 92 per cent of councils in England believe that the night-time economy can be key in preventing the decline of high street retail1.
The results of the pilot will be used to help shape future plans across the city, as part of the Mayor’s work to boost the capital between 6pm and 6am.
Sadiq has committed to ensuring that the capital meets the needs of all Londoners at night, and has pledged to plan for life at night in the same way the city does for the day. His work has included launching the Night Tube and Night Overground, teaming up with local authorities and developers to help safeguard night-time venues, setting up a Night Time Borough Champions Network and establishing the Women’s Night Safety Charter.
By winning the competition, Waltham Forest will be able to build on the success of its year as the Mayor’s inaugural London Borough of Culture.
The Mayor of London, Sadiq Khan, said: “Our high streets are at the very heart of our communities, but in recent years we have seen them struggling under significant pressures.
“By working together to encourage longer opening hours and host innovative events after 6pm, this pilot in Walthamstow will be a real opportunity to develop the ideas that can boost our high streets and help realise our vision for a 24-hour city.”
Kate Nicholls, Chair of the Night Time Commission, said: “I’m delighted that the Mayor has announced that Waltham Forest will host the first pilot Night Time Enterprise Zone.
“Our report identified a real opportunity to use London’s diverse and dynamic life at night to support London’s high streets.
“I look forward to seeing the impact that more culture offerings and activities after 6pm will have on Walthamstow High Street.”