Love Drinks has fortified its artisan portfolio of unique spirit brands after securing the UK distribution rights for White Heron Drinks, which produces the award-winning British Cassis.
Founded by Jo Hilditch in 2005, British Cassis is a luxurious blackcurrant liqueur made using fruit from Whittern Farms in Herefordshire, which has been in her family for four generations.
Following Jo’s appearance on Dragon’s Den where she famously rejected four offers from the Dragons, the brand has seen stunning success with key listings in nationwide retailers such as Waitrose and numerous awards including a 3-star Gold Great Taste award.
The move to Love Drinks will enable the brand to ramp up exciting new product development plans and to specifically target growth in the premium ON-trade, where it is already stocked in venues such as The Ivy, Brown’s Restaurant Group, the Clove Club, the Lighterman and the Rosewood Hotel.
Kirsty Loveday, Founder of Love Drinks said: “Jo and White Heron are a perfect fit for Love Drinks from a values and culture point of view. The company is British born and bred and showcases female entrepreneurship at its best, whilst oozing authenticity, provenance and quality. The company ticks a lot of boxes with consumers right now, so we look forward to nurturing this new addition to fulfil its potential here in the UK.”
British Cassis – Daring to be Different
A British take on a classic French crème de Cassis, it is made with pressed blackcurrant juice and a special technique, which draws on classic winemaking in order to capture the intensity of the freshly picked British blackcurrants.
Once the blackcurrant juice has fermented naturally with champagne yeast, it is blended with a little vodka to fortify and sweeten, in order to accentuate the rich, fruity flavours before bottling.
British Cassis has an ABV of 15% and is available in stylish 500ml, 200ml and 50ml bottles.
White Heron Drinks Founder, Jo Hilditch, said: “We’re delighted to be a part of the Love Drinks portfolio and look forward to working with Kirsty, Samantha and their passionate team to continue our growth and enable us to expand our range plus frontiers in the coming years.
“Mixologists are smashing down walls in search of the next big combination and the liqueur category is becoming an Aladdin’s creativity cave for them. Our British Cassis is versatile, original, it works in a range of low alcohol serves and always adds real elegance to a drink. Hopefully we can inspire bartenders to ‘dare to be different’ and put their own stamp on our liqueur.”
For more information on White Heron Drinks, visit www.whiteherondrinks.co.uk or follow on social Facebook – @WhiteHeronDrinks, Twitter – @WhiteHeron1876, Instagram – @whiteherondrinks