Byron have today revealed their new logo, which forms part of a wider redesign, rolling out across the brands digital platforms and within its restaurants later this year.
A symbol of bigger things to come, the logo is a visual representation of Byron’s new rallying cry – ‘All Hail The Table’.
With the latest Wellbeing Index suggesting a third of British adults are eating alone ‘most or all of the time’, Byron are on a mission to bring people back around the table where, in their opinion, all the best things happen.
According to the Wellbeing Index, eating alone has a negative impact on people’s reported wellbeing levels, and this is something Byron are eager to tackle. All Hail The Table means reconnecting friends, family, colleagues and acquaintances, so they can share stories and have conversations over good food.
The new logo, which has been created using a black typeface, sees the Byron letters representing 5 guests at the table, which can be arranged in a combination of seating styles.
Byron’s CEO Simon Wilkinson says: “The rationale behind the logo stems from our desire to bring people back around the table, to connect with each other and share quality time with friends. The logo is quite a literal translation of this and brings Byron’s sense of fun to the visuals.
As the UK dining scene continues to evolve, our logo represents the way we hope people will experience Byron in the future together. It’s a very simple idea, but one that we really believe in.’