Radisson Hotel Group has launched its new multi-brand and mobile-first global website, with the aim of bringing the group a step closer to becoming one of the hospitality industry’s digital leaders.
The launch of RadissonHotels.com and the Radisson Hotels App serves as an important milestone in a new digital era for Radisson Hotel Group, and a key element of its global five-year operating plan.
The enhanced RadissonHotels.com allows guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide – and to easily book a stay in just a few clicks.
For both new and existing Radisson Rewards members, RadissonHotels.com and the Radisson Hotels App will deliver a personalized digital experience. Thanks to its intuitive user interface, the website and the App will be the main hubs for earning, viewing and redeeming points – as well as seeing all the benefits of Radisson Rewards in one place.
Eric De Neef, Executive Vice President & Global Chief Commercial Officer for Radisson Hotel Group, said: “The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value. RadissonHotels.com is a core commercial initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company of choice for guests, owners and talent.”
The enhanced site integrates the previous single-brand websites, allowing for one comprehensive and user-friendly platform. It showcases every property from across Radisson Hotel Group’s seven distinctive brands – Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson – as well as the art’otel brand managed by our strategic partner PPHE Hotel Group.
The full website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Additional language support will be brought online progressively – allowing as many guests and members as possible to access RadissonHotels.com in their native language.
Alongside RadissonHotels.com, the group is launching its new Radisson Hotels App, available by the end of July 2019. Designed and developed as a practical tool for effortless booking, it puts guests and members front and center. Thanks to its seamless interface and intuitive user experience, guests can explore the Radisson Hotels portfolio in just a few taps.
The Radisson Hotels App creates a whole new experience for browsing through multiple offers and deals, allowing guests and members to find the perfect stay with practical filters. A useful push notification service has also been included so App users become the first to know about new special offers.
The native Radisson Hotels App has been developed for Android and iOS devices, and will be available globally on Google Play and App Store.
If you are interested in how technology and particularly social media and apps are changing the hotel marketing landscape you might like to attend and take part in the H&C News Social Media Roundtable 2019, details are here.