When 85% of people are looking to book a hotel they check and compare online reviews, with 90% of online reviews left unmanaged, there is a significant opportunity for hoteliers to take advantage of this imbalance. Most hoteliers even when aware of this simply do not have the in house experience to do so.
This gap in communications is in offline terms the equivalent of not picking up the hotel’s phones when they ring.
If a hotel were temporarily unable to have a member of the team answering the phone it would be an obvious quick fix to secure more bookings. Not quite as obvious as an unanswered phone is an unanswered review, but unanswered reviews are overlooked in far greater numbers than unanswered calls.
The business benefits of managing reviews delivers revenue, more of it, more frequently.
Episentr puts your customers at the forefront of your business by managing all of your hotel’s reviews. Episentr puts all of your social media customer channels like Facebook, Twitter and Instagram together with complete visibility and control all in one place.
Episentr was created in the UK and extensively tested in the US from specific hotelier bookings data and feedback including Hampton by Hilton.
Episentr has been praised as the first software of its kind, saving thousands of pounds a month through helping hoteliers realise revenue that may otherwise have been unknowingly overlooked.