Accor launches loyalty programme with Paris Saint-Germain football club
Accor and Paris Saint-Germain today announce they have signed a global multi-year partnership agreement. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. The partnership will bring together a global, pioneering leader in the hospitality industry with the world’s fastest-growing football club; Accor’s 265 million guests join the 395 million fans who follow the club and its players on social media worldwide.
Through this tie-up, both brands will be able to offer sports fans throughout the world innovative initiatives to drive engagement. Paris Saint-Germain’s booming popularity, unique lifestyle approach and world-acclaimed know-how to inspire supporters and partners alike, combines well with Accor’s new loyalty program which aims to offer “once in a lifetime” experiences for current and future members of ALL.
ALL will offer a loyalty experience integrating rewards, services, and experiences across Accor’s entire ecosystem, including 4,800 hotels worldwide and an extraordinary global brand portfolio including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis.
Full details of the partnership will be revealed by Nasser Al-Khelaifi, Chairman and CEO of Paris SaintGermain, and Sébastien Bazin, Chairman and CEO of Accor Group on Friday 22 February 2019 at 6 pm at the Parc des Princes in Paris.
This is the second such partnership announced in 24 hours, yesterday we reported on Manchester United announcing a similar global marketing partnership with Marriott, who’s next?