Rugby Football Union’s £80 million development of the East Stand at Twickenham will now open to guests on 3rd November when England play host to the Springboks.
The Rugby Hospitality team set out to create four modern, world-class spaces that would match the different requirements of its guests and enable the organisation to host all match day hospitality within Twickenham Stadium, for the first time.
The newly built East Stand venues The Gate, The East Wing, British Airways Rose Garden and The Lock, which will accommodate 4,500 covers each match day.
A new pastry kitchen has been installed which will see 10,000 hand-made deserts available on match days.
Each venue has been designed to pay homage to England Rugby and the heritage of the stadium. All the concepts have a distinct and unique feel, from the relaxed, bustling vibe in British Airways Rose Garden to the luxurious, fine-dining, members club feel in the East. Extending the East Stand has involved adding 6,700 square metres of additional space on six levels to accommodate premium hospitality.
All the profits generated from hospitality in the new East Stand will be invested back into both elite and grassroots rugby.