When 85% of all people looking to stay at a hotel check and compare online reviews before making a booking, and 90% of online reviews are left unchecked and unmanaged, there is a huge opportunity for hoteliers to capitalise on this imbalance.
This gap in communications is in offline terms the equivalent of not picking up the hotel’s phones when they ring.
If a hotel were unable temporarily to have a member of the team looking after answering the phone it would be an obvious quick fix to secure more bookings. Not quite as obvious as an unanswered phone is an unanswered review, but these are what bring more people to the same reception area of hotels. They are also doing so in far greater in number than incoming calls.
The business benefits of managing reviews and appearing higher in searches is revenue, more of it and more frequently.
Episentr puts your customers at the forefront of your business by managing and measuring all of your hotel’s reviews. Episentr puts all of your social media customer channels like Facebook, Twitter and Instagram together with complete visibility and control all in one place.
Fresh from Product testing in the US and built from specific hotelier feedback (including Hampton by Hilton), Episentr has been praised as the first software of its kind. A platform that can save thousands of pounds a month helping to realise revenue that may otherwise have been lost due to the impact of neglected and/or negative reviews.
Episentr allows hotels to maximize the potential of its most valuable resource; a reputation that surpasses their closest competitors on the market.