The Rice Association is once again working with the UK rice industry to support the third National Rice Week following its success last year.
National Rice Week is supported by all The Rice Association members including: Almaya International, Amira Foods, Bestway, East End Foods, FEI Foods, Gallo UK, Indo European, Kwan Yick, Riceworks, S&B Herba Foods, SPL UK, Surya, Tilda, Veetee, Wanis and Westmill Foods.
Alex Waugh, Secretary of The Rice Association, commented, “We are very excited with the return of National Rice Week in 2018. Last year’s campaign raised awareness of the versatility of rice and its health benefits, we are extremely confident this year will be bigger and better!”
Members will be working with rice wholesalers, retailers and restaurants across the UK to communicate the key messages behind National Rice Week, dispelling the myth that cooking rice is tricky and providing reasons and ways to cook and eat rice in all its varieties both in and out of home.
A public relations and marketing campaign, including social media, will support the widespread activity which will include special catering trade menus for National Rice Week, in store promotions and the production of a range of delicious new recipes for consumer magazines.
For more information please contact Zarya Williams or Sue Wilkins at Panache PR