Barry Callebaut Beverages has appointed Tracy Southwell as sales director. With extensive knowledge and experience across multiple channels, Tracy’s appointment reflects the leading hot drinks manufacturer’s ongoing strategy to increase its beverage market share.
With approximately 25 years experience within the food and beverage industry, Tracy has overseen the supply of a range of FMCG brands and B2B ingredients for companies such as Florette UK & Ireland, New York Barkery Co, Tetley Tea and Unilever.
Tracy comments: “I’m delighted to be representing the heart and engine of the chocolate and cocoa industry and I’m looking forward to sharing the progress of some of the company’s key initiatives such as Forever Chocolate, which aims to make sustainable chocolate the norm.
“We have established a reputation for creating quality products for the UK beverage market and I am thrilled to be working alonside a fantastic team to deliver the next phase of Barry Callebaut Beverages’ growth. In an ever evolving market, it’s essential that we continue to meet the needs of our customers and continue to build on our strengths to ensure that the chocolate we all love is around for generations to come.”
Barry Callebaut Beverages supplies a full range of popular products to the UK and wider European markets including
Classic – A wide selection of vending ingredients including the innovative in-cup selection, a choice of pre-packed drinks providing a clean and reliable, easy-to-load vend. Drinks include coffee, tea anddrinking chocolate.
Van Houten – This historic name has a pedigree that spans almost 200 years and is synonymous with delicious, authentic chocolate drinks.
Caprimo – A range spanning from the traditional to the modern, providing an array of flavoured cappuccinos, guaranteed to please the most discerning cappuccino drinker.
Le Royal – These traditional vending products come with a continental twist giving them a huge appeal to the wider European market alongside a loyal UK customer base.