Cellar Trends Ltd will expand the Luxardo range in the UK with the launch of new Luxardo Sour Cherry Gin later this summer. It is the only sour cherry gin that is widely available in the world. A deep red colour leads to a burst of Marasca cherry richness and adds a new style of spirit to the distinctive Luxardo portfolio of premium cherry products: classic Maraschino, Sangue Morlacco cherry liqueur and Marasca Cocktail Cherries. Gareth ‘G’ Franklin, Luxardo global brand ambassador, and Cellar Trends will host masterclasses for bartenders and the retail trade in an experiential setting in London. Immersing guests in the agricultural heritage of the Luxardo family Marasca orchards in Italy, the aim is also to offer hands-on trial for mixing. Luxardo Sour Cherry Gin is 37.5 percent abv, and guide retail price for a 70cl bottle in shops is £28-£30.
Tasting notes – The first impression is intense Marasca cherry aroma and the juniper notes of the gin. It has classic gin flavours, true to the botanicals and spices used. A velvety texture and bright cherry flavour leads to a satisfying sour cherry finish. Its base is Luxardo London Dry Gin [not available in the UK] with its recipe from the 1900s, using nine botanicals, including coriander, licorice, cinnamon, cardamom and bitter orange. A touch of sour cherry juice is added.
Serving style – chilled and neat, or on ice. Pour an alternative G&T using 50ml of Luxardo Sour Cherry Gin and top up with tonic. Mix a twist on a classic Martinez cocktail.
- 45 ml Luxardo Sour Cherry Gin
- 30 ml sweet vermouth
- 5 ml Luxardo Maraschino
- 2 dashes of bitters
Shake over ice and strain into a chilled martini glass. Garnish with a Luxardo Maraschino cherry.
Craig Chapman, marketing manager for Luxardo at Cellar Trends, adds, “Luxardo are the masters of flavour when it comes to cherries. We are set to make it a high impact launch year for Luxardo Sour Cherry Gin. It is very much a gin, and so is distinct from other liqueurs such as sloe gin. Therefore it can be used as the main spirit in a cocktail and also be enjoyed in an unusual gin and tonic serve, giving a subtle rosy hue and intriguing nuance of flavour. We aim for as many bartenders as possible, and others in the trade, to taste it, and we will bring it alive with showcase events. Extensive consumer sampling is also in planning.”
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