The Country Range Group saw record attendance figures as over 400 member delegates and suppliers flocked to Liverpool to attend its annual trade exhibition and after party at the Beatle’s famous Cavern Club.
Taking place at the ACC Liverpool on the 20th June, the hugely successful CRG trade events provide suppliers with the perfect opportunity to reach, demonstrate and sell to the Country Range Group’s 12 independent members. There were over 270 member delegates in attendance.
The trade exhibition saw last year’s record breaking ‘sales on the day’ figure of £2.75 million surpassed and over 90 foodservice brands exhibiting sampling products and running interactive demonstrations to the Group’s 12 members – Birchall Foodservice, Caterite Foodservice, Creed Foodservice, Dunns Food and Drinks, EFG Foodservice, Henderson Foodservice, Harvest Fine Foods, Savona South West, Savona Foodservice, Thomas Ridley Foodservice, Trevors Foodservice and Turner & Price.
A special Winter Wonderland feature showcasing the Country Range Group Christmas promotional range was also run and a raffle on the day helped raise over £1000 for Macmillan Cancer Support.
The event ran from 9.15am until 3pm before guests were treated to a talk from famous food critic Jay Rayner who performed his My Dining Hell: 20 ways to have a lousy night out.
For the night time’s entertainment, delegates and suppliers ate on the Albert Dock at Revolución de Cuba before an unforgettable after party at the Cavern Club.
Coral Rose, Managing Director of the Country Range Group, said:
“It’s been a huge pleasure to be in Liverpool for another massively successful and enjoyable CRG annual trade event and it’s amazing to surpass last year’s orders on the day. The event is a vital way of supporting suppliers and enabling them to showcase NPD and network with our members. Member purchasing through the Group is increasing by 17% YOY which is a fantastic sign of the health of our Group and our independent members, plus also highlights the benefit and opportunity we offer to brands.”
Paul Whitlow, Director, Aimia said:
“Country Range Group have the ability to put on exceptional events that offer a real experience to those attending and this year’s annual exhibition was no exception. The exhibition provided us with a great platform to showcase our brands whilst enabling us to forge vital relationships with the teams from within all of the group’s members. This year’s more relaxed evening events, that culminated in a visit to the world famous Cavern Club allowed for this to continue throughout. An excellent event.”
Ross Brown, Channel Controller, Premier Foods commented:
“I’d like to offer my congratulations to the Country Range Group on hosting another great event. They have raised the bar when it comes to providing suppliers with opportunities to bring their products to life and generate business with their members. All the attendees were engaged and the networking opportunities as always were incredible, plus a lot of fun. Winning the best stand of the show was the icing on the cake and a credit to our team.”
About Country Range Group
With 25 years of heritage servicing the UK’s innovative foodservice sector, the Country Range Group is made up of 12 independent wholesalers. In addition to offering the leading brands from around the globe, the Group also provides over 800 products, all developed exclusively for professional caterers under the Country Range brand. Covering grocery, chilled, frozen and non-food, Country Range is widely recognised by caterers as a trusted and reliable brand delivering consistent quality and value for money without compromising on taste and flavour.
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