Steve de Polo is to join Byron Hamburgers Ltd (“Byron”) as Commercial and Brand Director, the company announces today. Steven joins Byron from EI Group, the pub company, where he was customer director in charge of sales and marketing, digital, food, insight and concept development for the group.
Steve’s appointment comes at an important time for Byron and will further strengthen its customer services capabilities as the chain continues to offer its diners the best premium burger experience in the restaurant sector.
As part of his role at EI Group, Steve led the Bermondsey Pub Company through a formative stage as it grew from 10 to 30 pubs, and has latterly been responsible for establishing consumer marketing, food and digital strategy for the Group as it transforms from a leased and tenanted business into the largest portfolio manager of pubs across the UK.
Prior to joining EI Group, Steve worked for Mitchells and Butlers across a variety of operational, change and strategic marketing roles, as well as leading the successful management and integration of the Orchid Group following its acquisition from Deutsche Bank in 2012.
Steve will start at the end of June and lead Byron’s marketing, menu development and supply chain functions and will report directly to Byron’s CEO, Simon Cope.
Simon Cope, CEO, said:
“I am delighted to welcome Steve to the Byron team. 2018 is proving an important, pivotal year for Byron and Steve’s best-in-class experience delivering consumer-centric changes in a commercially focused way will prove invaluable to this new chapter in our growth and development. I am looking forward to working with Steve as we take Byron to the next level of customer service delivery.”