Chef Works UK and Ireland has expanded its distribution network from one to 12 to significantly increase the availability of its products and grow its customer base in the UK.
The UK and Ireland arm of Chef Works, a leading manufacturer and distributor of chef clothing and hospitality uniforms for restaurants, cafes, bars and hotels worldwide, has ambitious plans to grow its business by 200 per cent over the next three years.
The new distributors now selling Chef Works products include Burlington Uniforms, Corprotex, First Corporate Clothing, Reuniform, Inline London, Tailored Image, Coppinger, Vissi, Uniformal and Tibard.
Speaking about the new UK-specific sales strategy, Emma Cohen, marketing manager at Chef Works, said: “Our increased distribution network and new website will significantly extend the reach of our products here in the UK and across Ireland to enable us to achieve our ambitious growth plan”.
“Each year we see an increase in sales, so product availability is key to meet increased demand. The select group of distributors we have partnered with are uniform specialists, and we’ve chosen them as they are like-minded companies who recognise the value that our product range offers their existing range and network.”
The distribution expansion ties in with the launch of Chef Works new 2018 range, which includes front and back of house uniform options for men and women. Ranging from traditional butcher aprons to cutting-edge denim chef coats, all products are available in a wide range of fabrics and fits.
Ian Mitchell, Director of Tibard, said: “We are delighted to be a distributor of Chef Works in the UK and Ireland. Their diverse and dynamic uniform collection is the perfect addition to our already extensive catalogue.”
“Tibard are experts in the hospitality sector and that involves incorporating the best brands into our range. It is great news for our customers who can now buy Chef Works’ high-quality chef and front of house designs with Tibard’s signature uniform services.”
For more information about Chef Works UK & Ireland and its full range of market-leading hospitality uniforms click here
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