Industry charity Hospitality Action is delighted to announce its fifth annual Le Tour de Cuisine – Cotswold Cycle Challenge, which passes through some of the region’s most picturesque villages and countryside on Monday 4th June.
Sponsored by Sky and Technogym UK, this year’s fundraising event features new routes that take in the best of the North Cotswold countryside and a brand-new start/finish location at the stunning Calcot hotel, near Tetbury. The Short Ride, at 20 miles, is ideal for those who fancy a leisurely cycle while for keener cyclists, there are routes of 40 and 60 miles. Those up for an even tougher test can take on the might of the gruelling 100-mile challenge.
As ever, there will be feeding stations along the way for essential refuelling. These are at Whatley Manor and The Painswick, both of which will offer an array of delicious treats kindly arranged by local hotels. Extra energy will be available at power pit stops along all the routes and finishers will once again be able to enjoy the congratulatory BBQ to celebrate their success at the end of the ride.
Mark Lewis, Chief Executive at Hospitality Action, comments: “Last year almost 200 cyclists braved a typically British summer day of wind, rain and cold, raising a record £50,000 – a truly magnificent effort.
“However, we want to help even more hospitality people in crisis this year, but we need the industry’s help to do it, so why not sign up with your teams, colleagues and friends and join in the fun? The funds you raise really make a huge difference to our work.”
The challenge is one of several fundraising events run by the charity this year, which includes the The Big Fat Quiz on Wednesday 9th May at The Park Plaza Westminster Bridge and The Northern Lights Dinner, a truly spectacular fundraising dinner at the five star Lowry Hotel in Salford on Monday 1st October.
Bronwyn de Cholewa, Director at Sky said: “We’re proud to be co-sponsoring this year’s Tour de Cuisine. Hospitality Action is a great cause which continues to provide outstanding support to those who work or have worked in the UK’s hospitality industry. We are delighted to be able to offer our support by partnering with them.”
Paul Morris, Consumer Business Director at Technogym UK said: “As a company that operates within the Hospitality industry and promotes wellness as its core business, partnering with Hospitality Action for its Cotswold Cycle Challenge was a natural choice. To support participants on the day we’ll be providing two of our MyCycling smart trainers and cycling advice so those taking part can warm up and make last minute technique tweaks.”
Registration for each of the routes is £30, with a minimum of £100 sponsorship required to raise those much-needed funds for Hospitality Action’s cause. The fee includes breakfast, food and non-alcoholic drinks along the way and the celebratory BBQ.
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