UK hotel, restaurant and coffee shop operator Whitbread, has launched its newest brand Cookhouse and Pub in Oldbury, West Midlands. Cookhouse and Pub aims to re-invent the pub dining experience, delivering the quality food and service of an informal, all-day casual restaurant, with the relaxed vibe and affordability of a pub. The new concept, a trial for Whitbread is specifically designed to meet the needs of Premier Inn and local guests, and scheduled to open in Holystone in Tyneside, Ripley in Derbyshire and Kilmarnock over the next few months.
The 4,519 square-foot, 237-cover Oldbury site has been developed by York and Leeds based designers JMDA, and includes a 41-cover bar, a large open kitchen, and bespoke designs throughout. Fresh colours mixed with natural materials have transformed the space and a range of flexible seating as well as solo-dining booths, large feature tables and semi-private dining areas, accommodate any party size or event.
The new contemporary restaurant and pub has an open kitchen serving freshly prepared grazers and oven fired flatbreads, as well as serving grills, lighter options and brunches, alongside a selection of pub classics, Sunday roasts and desserts. The all-day venue has an emphasis on quality food at affordable prices featuring rotating specials. Cookhouse and Pub offers a range of craft beers, cask ales and ciders, alongside draught wines and cocktails on tap or by the carafe.
Sarah Tinsley, Head of Strategy and Innovation Whitbread Restaurants commented: “We’re hugely excited to have launched the first Cookhouse and Pub in the Midlands and we’re on course to open three more over the coming months. We feel this is a new, bold and revolutionary concept in the pub restaurant market which we hope will be welcomed with open arms. It’s a fantastic opportunity for guests to eat out for less and experience the quality of our food in a relaxed, friendly and welcoming environment.”