From Friday 27th October, W London – Leicester Square will welcome some of the capital’s most playful and renowned culinary talents to create a dinner menu combining their unique gastronomic identity with the daring attitude of W Hotels.
Served in the soon-to-open The Perception at W London, overlooking the buzzing streets of Soho below, the roster of emerging and established chefs will deliver an evolving menu set to shake-up the scene, pleasing the taste buds of London’s food fanatics and international gourmet travellers alike.
Kicking off the dining series is the highly-acclaimed Magnus Reid, owner of Shoreditch haunt, C.R.E.A.M and Hackney favourite, Legs, which gained a Bib Gourmand after just four months of opening. With no official cooking qualifications, his past life working in a tattoo studio and a transcontinental upbringing beginning in Australia, Reid’s dynamic background and current foothold in the east of the capital will inject a new zest into central London’s food offering, challenging the conventional codes of luxury hotel dining.
Magnus Reid said: “I’m hoping to bring a pinch of east London’s casual attitude to the unmistakably vibrant Soho, complementing the glam atmosphere of The Perception and the bustling streets surrounding the hotel. The menu will showcase my passion for quality ingredients, bold flavours and sharp plating perfectly paired with the Head Barman’s new killer cocktail menu.”
Reid’s menu for The Perception remixes Mediterranean, Australian and Modern-European flavours served as snack, small, medium or large plates creating a flexible dining experience that encourages sharing. Guests will savour twisted classics such as burrata with chilli jam and fried garlic and showstopping larger plates like the parpadelle with crab and chilli or the impressive gilt head bream crudo.
Benjamin Cowtan, Beverage & Food Director at W London – Leicester Square added: “We are thrilled nto launch this unique dining series enabling us to serve an exciting dinner menu, made possible due to the flexibility of the newly designed space. Magnus’ passion and attitude fits perfectly with W London’s spirit and we are thrilled to welcome him as our first chef in residence, anchoring our position in the London foodie scene.”
The dining series will coincide with the opening of the hotel’s exciting new bar concept. Transforming from a laid-back hangout by day to a place to be seen at by night, The Perception at W London will ignite the neighbourhood with energy, enlivening guests through its trailblazing interiors and diverse music programming featuring top DJs in collaboration with Mixcloud, producers and tastemakers.
Dinner will be served in an area housing intimate leather booths which will sit snug against the floorto- ceiling windows overlooking Wardour Street. The show-stopping long sharing table, embellished with British pennies, will be the hot-spot of the house for those looking to keep it fun with groups of friends.
The first menu by Magnus Reid will be available from 27th October until the New Year, Monday –Sunday, from 6pm to 11pm. Later announcements on his next menu and subsequent chefs will be communicated later this year.