This Monday 30 October, Costa Coffee is making a rallying cry in its fight against average coffee. Coffee lovers can get a FREE Primo-sized hot coffee of their choice* from more than 2,000 Costa stores across the UK in exchange for a takeaway coffee cup from any other food and drink establishment.
As the nation’s favourite coffee shop, for over 40 years Costa has long led the charge to bring crafted, quality coffee to everyone. However, Costa has become increasingly concerned by the number of other establishments committing crimes against coffee and serving up cup after cup of liquid disappointment.
On its quest to ensure that everyone can enjoy a quality cup of coffee, Costa will run a one-day coffee swap. Customers who have been let down by an average cup of coffee from any other establishment can simply bring that takeaway cup of mediocre coffee into a Costa store, and swap it for a delicious handcrafted Costa coffee. All for free.
Jason Cotta, UK & Ireland Managing Director at Costa, said: “I’m immensely proud of everything Costa has done to raise the standard of coffee across the UK so that everyone can enjoy top quality coffee experiences. We went through 112 samples to get our unique Mocha Italia blend just right and we slow-roast every single Costa bean right here in the UK, for a smooth, rich taste. Our highly trained baristas then handcraft each and every drink they serve.
“We take issue with average coffee being poured across the nation by other companies, as it’s the great British public who suffer from average coffee day in, day out. We’ve created the coffee swap initiative because we believe each and every customer deserves a great tasting cup.
“Despite what other companies may say. We don’t believe great coffee is simple. In fact, we are so confident in our coffee expertise, we have invited them to come to our roastery right here in the UK to learn how to up their coffee game.”
Join the fight #CrimesAgainstCoffee with Costa.
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