As wine becomes a more premium purchase with average prices rising it is worth testing the boundaries of how much your customers will spend on a bottle of wine.
Correctly positioned, the more detailed the story and the more impressive the badge, the more the customer is prepared to pay. It is critical that these products tell their stories at the right time in the right place, otherwise they are likely to remain as shelf fillers and not sellers.’
Here’s the results from Christies, New York.
Christie’s New York June wine
A combined two-day live sale total of $5,283,278
Multiple World Auction Records achieved in both live sales
Competitive global bidding for rarest wines from Champagne, Burgundy, Bordeaux, Italy, and California
Historic Madeira prices, including two world auction records in the June 23 sale
Sale results
Finest and Rarest Wines: A Journey Through the Vinkällare of Staffan Hansson
June 22, 2017
Total: $2,502,369
99% by Value, 97% by Lot
Full cataloguing: Finest and Rarest Wines
World auction records:
- Lot 64: Price Realized: $15,925: Jacques Selosse, Grand Cru Blanc de Blancs Brut 1990, 6 bottles per lot
- Lot 130: Price Realized: $34,300: Domaine Leroy, Corton-Charlemagne, 1996, 12 bottles per lot
Notable results include:
- Lot 140: Price Realized: $36,750: Domaine Leroy, Richebourg 1995, 12 bottles per lot
- Lot 109: Price Realized: $29,400: Domaine de la Romanée-Conti, Romanée-Conti 2009, 2 bottles per lot
- Lot 112: Price Realized: $24,500: Domaine de la Romanée-Conti, Romanée-Conti 2012, 2 bottles per lot
Finest Wines & Spirits Featuring Historic Cognacs From the Collection of Graycliff Hotel & Restaurant
June 23, 2017
Total: $2,780,909
94% by Value, 92% by Lot
Full cataloguing: Finest Wines & Spirits
World auction records:
- Lot 703: Price Realized: $11,638: Companhia Vinicola da Madeira, Terrantez 1795, 1 bottle per lot
- Lot 749: Price Realized: $18,375: Barbeito, Terrantez Garrafeira Particular 1795, 1 bottle per lot
- Lot 1048: Price Realized: $22,050: Domaine de la Romanée-Conti, La Tâche 1966, 1 jeroboam per lot
- Lot 1086: Price Realized: $23,275: De Vogüé, Musigny Vieilles Vignes 1993, 6 magnums per lot
Notable results include:
- Lot 864: Price Realized: $46,550: The Macallan, Lalique 55 Year Old, 1 bottle per lot
- Lot 895: Price Realized: $36,750: Coche-Dury, Corton-Charlemagne, 12 bottles per lot
- Lot 893: Price Realized: $34,300: Château Mouton-Rothschild 1961, 12 bottles per lot
Alistair Morrell
Hospitality & Catering News, Wine & Drinks Editor