Chipotle Mexican Grill which has six restaurants across London, including Soho, Baker Street, Islington and The City, has launched an online dietary options page that shows which ingredients are right for individual needs, so that customers can build a specifically customised meal.
The typical Chipotle service format allows more than 60,000 possible ingredient combinations, so the new online tool will help customers find the right combination for their personal dietary needs, focusing on six diets: gluten free, high protein, vegetarian, vegan, paleo and dairy free. The tool will highlight which ingredient combinations are best and which to avoid. There are even suggested meal options, in case you can’t quite make your mind up.
James Dannatt, marketing manager, Chipotle in Europe, comments: ‘The new online tool makes it much easier to customise your meal with fresh ingredients from our everyday menu so you can stay on track with your goals and personal health plan.’
For years Chipotle has been providing fresh, Responsibly Raised ingredients grown and raised with respect for farmers, animals and the environment, and now it’s making smart eating choices much easier for customers, too.
Picky eaters, welcome.