Breakfast is widely known as one of the most important meals of the day, but the hotel industry is finding more and more that guests decline the hotel’s breakfast offering. In light of this, hotels should be looking to bring their breakfast offering in line with current trends, aiming to accommodate everyone.
Many hotel customers are increasingly visiting their favourite branded coffee shops, instead of choosing the hot drinks available in the hotel. Often referred to as the ‘Starbucks Generation’, hotels need to offer convenience, consistency, and options in order to cater to their preferences.
Familiarity is important when visiting a new place, and so is your morning coffee. A bad cup of coffee can ruin the day. Hence guests venturing to national chains. That’s why hotels should provide well-known brands that taste just like they want, without the wait in line. This keep guests happier, not to mention making them want to return.
The UK is gradually becoming a nation of coffee fanatics. People have gotten used to the finer taste of a freshly brewed offering from their high-street coffee outlet. Now one in five has a pod machine at home, enabling the choice of a different flavour or size every time they make a cup. Easily satisfying this new craving for taste and quality by the catering world has a challenge to easily satisfy this craving for variety and quality.
Hotels are using different tactics to achieve the high-street feel, but one of the simplest ideas is to give customers access to superior hot beverages through an onsite brewing machine. They will have the option of making their own coffee, using branded pods with no need to go outside and visit a local chain café.
A coffee machine, such as a Keurig brewing system, will appeal to guests who value convenience and variety from the brands they want, such as Starbucks coffee and Twinings tea. The hotels that have brewers in the lobby are winners in their guest’s eyes.
The Keurig brewer is the #1 single-cup brand in North America, providing beverage brewing systems for commercial use in the UK. The Keurig K150P plumbed in machine is ideal for lobbies, bars, waiting rooms, ect.. and delivers a fresh-brewed cup of coffee, tea and more in under a minute and at the touch of a button. This machine offers great energy savings with an auto-off after 15 minutes from last brew.
This is in line with the Office for National Statistics recent consumer price index that measures inflation. The report tells us which items the population puts in, and takes out of their shopping basket every year, giving us insight into the buying habits of the British public.
In 2016, coffee pods were added to the basket! People are making convenient coffee, instead of paying extra to buy it out. It seems the British public have a preference for branded pods that taste like real coffee.
Although a household name in the U.S. and Canada, Keurig haven’t been here in the UK very long but are already making their mark and can be found in branches of one of the leading high street banks, they have been rolled out in golf club ProShops nationwide as a PGA official supplier, and are finding their way into gyms, offices, and retail sites – everywhere a cup of quality coffee is appreciated.
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Freephone: 0800 121 351
Email: uk.customerservice@keurig.com