Travelers get access to HMSHost’s extensive food and beverage offering via the first global airport app FLIO. The app will be available at the more than 50 HMSHost International point of sales at major airports worldwide.
“The FLIO app provides a complete offering including information about airport Food and beverage which is crucial to us and indispensable in the travelers experience”, said Marlijn van Straaten, Director Marketing and Communications at HMSHost International. “Our partnership with FLIO represents an important first step in HMSHost’s Omni-channel strategy to get in touch with travelers through an seamless experience as possible. We know travelers often have a lack of knowledge about the options they have at an airport and end up in a restaurant that is nearest to them, rather than their preferred choices. Offering relevant information on the food & beverage offering at airports via FLIO takes away that friction and at the same time contributes to our objective to make travelers’ time at airports as efficient and enjoyable as possible.”
FLIO offers HMSHost a platform to communicate directly to their customers on relevant moments. It provides customers insight on where to find their preferred places to eat or drink at an airport and great benefits like coupons for promotional activities in restaurants. The partnership launches with HMSHost food and beverage locations like Starbucks and LEON at Amsterdam Airport Schiphol, in the UK (four airports), and the iconic Pier Zero in Helsinki.
Marlijn van Straaten; “To reach travelers at the right moment, is key. We have to be where our guests are, which nowadays is on their phones. That is why we started working with FLIO – they can help us promote our concepts all over the world, and in the meantime we learn more about customer behavior.”
“Partnering with a company of the size and reputation of HMSHost International is another big step forward for FLIO”, said Andy Watson, Co-Founder and Head of Global partnerships at FLIO. “HMSHost embraced the FLIO concept with real enthusiasm. We’re looking forward to delivering against their expectations and rolling out our coverage of their impressive portfolio of airport food & beverage locations around the world”.