Novus Leisure, the pioneers driving the late night London scene, has today announced its new partnership with the charitable fund, Cheers for Cheer.
Launched in August 2016, by Carly Pickering, a former employee of Novus, this unique charity focuses on small, unsupported projects in South America, Africa and here in the UK. Cheers for Cheer aims to use the power and generosity of the hospitality industry, together with calling upon the natural goodwill of the general public, to raise much needed funds through the simple act of cheers-ing.
By combining the power of good times, social media and the nation’s love of a selfie, Novus Leisure will be actively encouraging its customers to donate the cost of a round of drinks and post photos of themselves raising a glass, wearing a smile and spreading cheer. Whether on a night out in a club, enjoying a cup of tea with the family or nursing a hangover with a glass of water, all customers need to do is donate the cost of a drink in their hand to Cheers for Cheer, using the hashtags #cheersforcheer, #raiseaglass, #raiseasmile.
For the charity’s inaugural project in Tanzania, Novus Leisure will be working with them to raise £10,000 to build four deep water wells in the remote village of Mseko, which is inhabited by 4,000 people who currently have no access to clean water. The company will also be collaborating with the charity to offer ongoing funding, guidance and marketing support on future projects, in addition to being part of the supported causes selection committee.
Carly Pickering, Founder, Cheers for Cheer commented: “I’d worked in the hospitality industry for 13 years and wanted to combine my passion for volunteering with my love of travelling to help others who are not so fortunate. Over the years, I have volunteered with Raleigh International, spent time in Botswana with young adults and youth groups, together with volunteering in Tanzania as a Project Manager, working in communities to raise awareness around sanitation and health issues.
She continues: “I am so thankful for the amazing support from Novus Leisure. With their help I can really get the Cheers for Cheer name recognised, which will enable us to provide even more help to those who need it most. So when you celebrate and say cheers, think of others and donate to help everyone everywhere raise a smile.”
Sorrel Ward, Head of Marketing, Novus Leisure commented: “We are thrilled to be partnering with Cheers for Cheer to raise awareness and funds for such a worthy cause. Carly has worked with us for many years and her hard work, passion and commitment to helping others has created a fabulous charity that we are proud to be supporting. We want to help make a difference by improving the quality of life for thousands of people requiring basic necessities such as access to clean drinking water.”
For more information click here