iNTERTAIN has launched a brand new menu at its Walkabout bars.
The menu is designed to have a higher focus on lighter options, appealing to people who want to make considered food choices whilst dining out. The selection also works harder to capture the essence of modern-day Australian eating, with dishes such as Sweet Potato Hummus and Zucchini and Calamari Snackboards featuring alongside ‘Aussie Heroes’ such as Chicken Parmigiano and Walkabout’s famous ‘Roo Burger’.
In keeping with the theme, the menu’s design also features Aboriginal-inspired motifs and encourages food and drink matching as well as combination deals. The classic ‘Aussie Lunch’ main and drink deal, which is designed to be with the customer in 15 minutes, will also be maintained, continuing to position Walkabout as a great place for people on their lunchbreaks to find a well-balanced and good value lunch.
The new offering is being introduced initially at Walkabout’s newest and most recently refurbished bars, and will be rolled out across the rest of the estate as part of iNTERTAIN’s investment programme.
Surfboard Platters will also be on offer, allowing parties and groups to share snacks from a body-board-shaped serving platter, adding an impressive element of theatre to their experience.
The new menu will be launched alongside an Instagram campaign encouraging people to share pictures of their dining experience with the hash tag #walkiefoodie.
Andrew Dean, Customer Experience Manager for iNTERTAIN said:
“This new menu represents a fantastic opportunity for us to increase food sales and become better known as a place to dine for lunch or as part of a night out.
“We’ve always had an eye on the health of our customers, but the new ‘Lighter Options’ section of the menu offers people the chance to harness control for themselves, enabling them to keep track of exactly what they’re eating if they wish to – even when they’re dining out.
“Of course, our menu still features more indulgent classics, but it means Walkabout has something to offer everyone popping in for lunch or dinner, and we’re really excited about the opportunity that that represents for our brand.”