By the end of 2016, Statista estimates there will be 2.22 billion global social media users. Clearly, sites like Facebook, Twitter and Instagram are big business — especially if you’re a restaurant owner.
Social media loves food. Whether it’s tantalising burgers or belly-busting breakfasts, posts about food are common on our newsfeeds and usually attract a host of likes, shares and comments. Here, Nisbets catering supplies explains how restaurateurs can go social to boost their business.
Engage with the right people through the right channels
Usually, engaging with your target audience through traditional marketing methods comes with a hefty price tag. The beauty of social media is that you can actively engage with the right people at the right time without spending a small fortune. It’s not a case of whether you can afford social media marketing — rather, it’s whether you can afford to be without it.
One step at a time
Now that you know why you need social media, you’re primed and prepped, ready to dominate all platforms. However, it just doesn’t work like that. Acquiring a large social following and regular user interaction doesn’t happen overnight. Instead, you’ll need the dedication and commitment to build up your channels over time.
Start with one platform, like Facebook for example, and grow your presence there. Once you’re ready to branch out, incorporate other platforms, like Instagram or Twitter, and grow your social media presence.
What should I post?
Working out what to post can be a stumbling block for those looking to utilise social media for their business. There is no hard and fast rule for what you should be posting — it will depend completely on your restaurant and consumer type.
However, there are some trends found across social media that could influence the content you share. Pictures of your food — both in the preparation stages and as the finished product — will work to tantalise taste buds and get users drooling over your dishes. Special offers, like a 10% discount when you show this post, and competitions to win a dining experience can also increase interactions and help grow your presence.
Of course, teasing new dishes, promoting a new menu or sharing details of awards and company news will help to engage with your current and potential diners as well.
Try posting different types of content to find out which one works best for you. With enough commitment and drive, you can make social media work for you and reap the many rewards it brings.
You can read more about how to make social media work for your restaurant here.
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