White Rabbit Fund, a new restaurant investment and advisory service led by Chris Miller, former Commercial Director of Soho House Group, has been launched to help Britain’s most innovative entrepreneurs in the world of food and drink turn their ideas into reality.
Miller has established White Rabbit Fund to provide not only capital, but also the experience and support restaurateurs and bar owners need to grow their businesses. Offering financial management, budgeting, property sourcing, operational expertise, legal assistance, expansion planning and debt structuring, the ambition is to support new and existing concepts to flourish.
Chris Miller, Managing Director of White Rabbit Fund, said: “What Silicon Valley is for technology, London has become for creative food concepts, and our mission is to back the very best out there”.
“Customers are increasingly discerning, and their growing expectations mean they are looking way beyond the big chains for genuine creativity and quality. Even at the top end of the market, there’s a clear move away from stuffy ‘white table cloth’ fine dining. Our role is to help distil these trends into the world-beating, scalable, food businesses of tomorrow.”
“We are looking at early stage investments of £200k to £2m into groups with zero to ten sites, alongside a bespoke support offering depending on the specific requirement of each company”.
Among White Rabbit Fund’s first tranche of investments is Kricket, the acclaimed modern Indian “small plates and cocktails” concept which is set to open its second London restaurant in Soho at the end of the year. Further investments will be announced in the coming months.
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