Marking the 100th anniversary of Roald Dahl’s birth and celebrating the launch of Stephen Spielberg’s latest BFG epic in cinemas from tomorrow, the recently re-designed Athenaeum Hotel & Residences is commemorating the number one children’s author with a magical BFG Gloriumptious Family Stay package for guests of all ages to enjoy. With a special connection to Spielberg himself, who previously called the hotel home whilst editing his cult classic E.T, The Athenaeum Hotel & Residences offers the perfect place from which to celebrate the legacy of one of Roald Dahl’s most famed characters.
As a family run hotel, The Athenaeum understands the requirements of families and has used this expert knowledge to offer a truly distinctive experience. Inviting guests to step into an enchanted world of giants, dream catching and snozzcumbers, bedrooms at The Athenaeum will have a complimentary copy of Roald Dahl’s The BFG on arrival for all-important bedtime stories and a Whizzpopping BFG Soft Toy for midnight cuddles. Well regarded for their welcoming family service, the hotel has added a fairy-tale touch with a special ‘Dream Jar’ milk turndown. The ‘Dream Dar’ turndown encourages little ones to enjoy a glass of milk before bedtime and write their own dreams down on a piece of paper before placing it into a jam jar for safe keeping – just like the book.
With Buckingham Palace and the Royal Parks on the doorstep, The Athenaeum is well placed for guests to make the most of activities in the capital. Maps of The BFG Dream Jar Trail are available to take away from The Athenaeum’s dedicated Children’s Concierge for a spot of Dream Jar discovery. Launched to celebrate the BFG film release, London’s Dream Jar Trail will transform the capital throughout the summer with a series of giant glowing Dream Jars that have been mislaid by the Big Friendly Giant. With four trails on offer including Her Majester’s Trail, those staying at The Athenaeum can take a stroll down to the palace to view HRH Camilla, Duchess of Cornwall’s very own Dream Jar and explore the area where Roald Dahl’s heroine Sophie met the Queen herself.
The Athenaeum’s 18 residences offer the perfect base for a fun filled and luxurious family stay. The full serviced residences are ideal for family stays, complete with fully equipped kitchens, dining areas, separate sitting rooms and twice daily maid service whilst also delivering discreet internal access to the hotel and all of its five-star services.