Fuller, Smith & Turner P.L.C., the London brewer and premium pub company, is to launch a new marketing campaign, Fuller’s Kitchen, promoting the delicious fresh food on offer at its pubs. Fuller’s Kitchen advertisements, developed by creative agency Ignis, will be appearing in print and on billboards across the country.
Fuller’s Kitchen celebrates the excellence of the food offering in the Fuller’s managed estate. This campaign showcases how Fuller’s chefs create premium dishes, using only the finest, freshest ingredients.
The campaign features Fuller’s current Chefs of the Year: Gavin Sinden, Head Chef at The Stonemasons Arms in Hammersmith, and Luke Emmess, Head Chef at The Still and West in Southsea. The strapline We take taste personally summarises how each Fuller’s chef takes responsibility for their menu and is proud of their craft in the kitchen. There will be new menus printed that are individually signed by the Head Chef at each pub and each day there will be a changing selection of Signature Dishes, created by the kitchen team.
This campaign will also be captured on Instagram, with each pub uploading pictures of their Signature Dishes at @FullersKitchen.
Simon Emeny, Fuller’s Chief Executive, said: “We are on a journey to make Fuller’s as famous for its food as it is for its beer. We know that heritage and craftsmanship are two words associated with our famous beers; however, our food offering has not always had the attention it deserves. So, with Fuller’s Kitchen, we are taking food personally.
“In recent years, food has been a big driver for our business and our customers are expecting the very best when they dine with us. We always plan for the long-term and this campaign raises the profile of food in Fuller’s, showcasing the very people that make it happen – our excellent chefs.”