Revolution Bars Group PLC, the UK’s premium bar and casual dining operator, has launched new food menus at all 52 Revolution sites. This is the biggest menu overhaul that the brand has seen in recent years, with 15 new dishes now available on the menu.
These new menus have been created to appeal across Revolution’s broad customer base, and after undertaking considerable customer research two variants of the menu have been introduced, to best suit different geographic demographics. For the city centre bars, the focus is more on the casual dining dishes these locations demand, alongside New York bistro-style options, including a duck confit served with burnt orange and black garlic sauce and a pecan, pear salad on the side.
Sites located outside of cities have an offering that is built around Revolution’s much-loved classic burgers. A real highlight is the Motherclucker, which contains a beef burger, corn battered chicken, smoked cheddar, streaky bacon, barbecue sauce, chorizo ketchup, sweet potato chips, crispy onions and smokinnaise – this burger is certainly not for the faint hearted, and it provides a real challenge to any customer who dares try it.
To research the new menu and ensure it met the demands of customers in different locations, the company’s food development team worked closely with chefs at Revolution sites across the country, and then took samples out to customers nationwide to get feedback from them.
The launch of these new menus has been supported by a comprehensive integrated marketing campaign, including a huge burger giveaway; with over 6,000 up for grabs by customers keen to take on the Motherclucker, or try another of Revolution’s delicious burgers, for themselves. For those in city centre locations there have also been opportunities to try the menu for free if booking a table in advance.
Mark Rush, head of food innovation at Revolution Bars Group PLC, said: “Food is a huge part of our offering and generates a considerable portion of our turnover, so it is vital that we get the menu right for our customers across the country. We decided to launch two new menus after noting that those in different geographical locations have different demands when eating out; the feedback so far has been very positive.
“On the day of the launch members from our support centre visited each Revolution site in the country, to ensure the teams there knew that someone was on hand to help with any queries they may had. This proved very beneficial, and gave the head office team a greater appreciation of the hard work staff do on site.”
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