Louvre Hotels Group has appointed Mark Aldridge as its Director of Operations for UK and Iberia in what is his tenth year with the business.
In his new role Aldridge is accountable for the performance of 37 Campanile hotels in the UK, Spain and Portugal.
Prior to his promotion, Mark had been Head of Operations for the UK since 2006, and in April 2014 became Head of Operations for Northern Europe where, under his guidance, he galvanised a 900-strong team to generate €45 million of turnover in the last financial year.
Before joining Louvre Hotels Group in 2006, Mark spent four years at Peel Hotels as Operations Manager performing a similar role, where he worked in a variety of locations around the UK.
Mark, 47, who lives in Huddersfield, said: “I’m delighted to celebrate my tenth year at Louvre Hotels Group with a different challenge.
“The hospitality industry is a fast-paced and ever-changing environment, and in the ten years I’ve been here people’s expectations of what they want from a hotel has changed.
“A hotel is no longer simply a place for you to rest your head – it needs to be a home-from home. That means having Wi-Fi, access to their favourite TV channels and being able to grab a bite to eat whenever it suits.
“The UK, Spain and Portugal are very different culturally, so I’m interested to see how we can develop our hotel business in both countries in line with the communities that they sit in, whether that’s mixing up the food menus and TV content, or identifying new hotel locations.”
Louvre Hotels Group comprises of six hotel brands – Royal Tulip, Golden Tulip, Tulip Inn, Kyriad, Campanile and Premiere Classe – operating across 1,100 hotels in 47 countries. The Group opened 60 new venues in 2014, and is expanding with 60 to 75 new hotels every year.