easyHotel, the owner, developer, operator and franchisor of “super budget” branded hotels, has conditionally acquired 3-5 Northgate Street in Ipswich, which it intends to convert into an easyHotel. The purchase of the property is subject to easyHotel obtaining planning consent.
The project reflects the Group’s strategy to develop hotels in the UK in areas with strong demand for low cost accommodation.
Previously used as a nightclub, the Grade II listed property is prominently situated in Northgate Street, adjacent to the junction with Tavern Street, the town’s principal retail area.
The Group plans to convert the building into a 94-room easyHotel, which is expected to open in 2017. The total cost of the purchase and conversion of the building will be approximately £4 million.
Guy Parsons, Chief Executive Officer, commented:
“We are delighted to be investing in the vibrant cultural centre of Ipswich which is a gateway to the UK’s highly popular east coast. We expect to benefit from growing local business and tourism in the area as we extend our owned brand presence in the UK.”