QHotels, the 2014-15 AA Hotel Group of the Year, is to invest £50 million across its 27 hotels in 2016 and 2017.
Following another year of strong financial performance, the QHotels Group is improving and upgrading areas, including bedrooms, bathrooms, furnishings, air conditioning and conference and events spaces.
Over £1 million will be spent specifically on Wi-Fi facilities, to benefit conference and events customers by increasing the available bandwidth and access points associated with streaming and connecting multiple devices.
Confidence in the stability and future of the group
The investment is a clear demonstration of confidence in the stability and future of the group, which is currently 12 per cent ahead of last year’s figures and expects to break £200 million turnover, for the first time this year.
QHotels was founded by Michael Purtill and Ian Goulding in 2003 with just two hotels and has grown to 27 properties across the UK, with the acquisition of six former De Vere Hotels and De Vere Luxury Lodges in November 2014.
The four-star group, which has a strength in conferencing and events, is also now the largest golf hotel group in the UK with 11 resorts. In 2014, it was also awarded the Gold Group Standard and No1 Large Group awards by VenueVerdict, which are based on guest recommendations.
Last year QHotels sold over one million rooms and was host to over one-and-a-half million sleepers. In the same year, it reported a turnover of £132m (excluding the six De Vere properties).
Michael Purtill, Managing Director of QHotels, said: “We constantly look at ways to deliver better products and services and how we can continue to improve, based on our customers’ feedback. The £50 million will be invested in areas specifically highlighted, such as Wi-Fi, to ensure that we continue to lead and innovate in the sector.
“We were the first large hotel group to offer Wi-Fi free for guests, but now with the demands of streaming and multiple devices we need to make sure that we not only keep pace with customer expectations but exceed them.
“All of this continues to be made possible by the hard work and diligence of the whole QHotels’ team and a shared passion to deliver the ‘Inspired by You’ customer promise.”
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