Abokado, the healthy eating chain, has opened its 26th store at Aldersgate in the City. The site is in the 370,000 sq ft scheme at 200 Aldersgate which lies opposite the Museum of London. Abokado joins other retailers including Pret A Manger and EAT. This is Abokado’s fourth opening in 2015 as it heads towards 30 sites by March 2016.
Breakfast and coffee sales growth
Abokado also announces continued success in growing its outside of lunchtime trade, with particularly strong growth being seen in the mornings. Breakfast sales are now more than 10% of total sales, with breakfast and coffee sales accounting for almost a quarter of all transactions by volume.
Mark Lilley, director said, ‘We’ve recognised for some time that the most exciting growth within our sector lies outside of the core lunch period. My team have worked incredibly hard over the past couple of years improving our coffee and breakfast offer and as a result we’ve seen strong growth in both of these key areas. Most excitingly, there’s still so much more room for growth. Building our morning trade and coffee business further will remain a key focus for us going forward.’
Growing volume of visits
‘Having such a growing volume of visits outside of lunch also means that our customers are becoming even more attached to our brand. Many customers now visit us not only many times in a week, but more than once in a day. This high frequency of visits is enabling us to achieve higher volumes from smaller catchments, which means we can put Abokado stores close to each other. That’s clearly very exciting when we look at the size of our potential market.’
Abokado will be launching its Autumn menu, including some first-to-market products, towards the middle of October.