Over a quarter of Brits would like to log on from the pub as they look for alternative places to work, according to the latest Greene King Leisure Spend Tracker. The findings re-affirm the pivotal role pubs continue to play at the heart of the community and their ability to adapt to the changing needs of customers.
Popular work stations
Known as the ‘third space’, places such as coffee shops and libraries have become popular work stations away from the office and now the pub is being added to the list of places people would like to work from.
The latest Greene King Leisure Spend Tracker asked people what they would like to see local pubs do and 27% would like facilities to help them work away from the office or home, such as wifi.
The report also found that close to two in three British adults (64%) felt the pub was an important economic and social asset to the local community. Just 14% of people thought pubs should do more to contribute to the local community – showing that many pubs are already doing a great job!
Fiona Gunn, Greene King’s marketing director, said: “There is no doubt that the pub will always be the watering hole of choice for Brits but today’s report shows that it can be even more diverse. With flexible working on the rise, increasing numbers of people are now using the pub as a ‘third space’ establishing the pub as not just a second home but a place of work as well.”
- In June, the average British household spent £214.15 on leisure, up 5% versus the same time
- last year
- Year on year, Eating Out and Drinking Out increased by 6% and 5% respectively in May while Other Leisure increased 5%
- 27% of Brits would use the pub as a ‘third space’
- 64% of Brits felt the pub was an important economic and social asset to the local community
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- The Greene King Leisure Spend Tracker is part of an omnibus questionnaire run on behalf of Greene King by research partner YouGov and analysed in conjunction with Trajectory Partnership.
- The Greene King Leisure Spend Tracker is the first of its kind in Britain and aims to provide greater insights into consumer discretionary spending.
- Focuses on spending patterns across leisure sectors such as eating out, drinking out, gambling, cinema-going, health & fitness and live events.
- Each month’s report is based on an online, nationally representative sample of c. 4,000 individuals (GB, 18+), reflecting the leisure behaviour of c. 4,000 households. Data has been collected every month since August 2013.
- Greene King, the pub retailer and brewer, was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It employs over 40,000 people following the recent acquisition of Spirit Pub Company.
- It operates c. 3,100 pubs, restaurants and hotels across England, Wales and Scotland, of which c. 1,900 are retail pubs, restaurants and hotels, and c. 1,200 are tenanted, leased and franchised pubs. Its leading retail brands include Hungry Horse, Old English Inns, Chef & Brewer and Flaming Grill.
- Greene King also brews quality ale brands from its Bury St. Edmunds and Dunbar breweries, and is the UK’s leading cask ale brewer and premium ale brewer with brands such as Greene King IPA, Old Speckled Hen, Abbot Ale and Belhaven Best.
• Trajectory is a consumer insight and foresight consultancy. They are experts in analysing and forecasting social and consumer trends. While working across all consumer facing markets, they have particular experience of advising on strategic trends and change in the leisure sector.
• YouGov is considered a pioneer of online market research and has a panel of 3.3 million people worldwide, including over 400,000 people in the UK representing all ages, socio-economic groups and other demographic types. As the most quoted market research agency in the UK, YouGov has a well-documented and published track record illustrating the accuracy of its survey methods. The survey was carried out online and the figures have been weighted and are representative of all GB adults (aged 18+).