Bookatable.co.uk has announced its partnership with high street burger chains, Ed’s Easy Diner and GBK, adding 71 new restaurants to the platform’s portfolio and making Bookatable the booking site with the most burger chains.
Six nationwide outlets of Ed’s Easy Diner’s new BBQ & Grill format and 65 GBK restaurants across the UK will increase Bookatable’s total number of chain burger restaurants to 125. Existing burger offerings available via Bookatable include BRGR.CO, Byron and Honest Burgers.
Dining out on burgers not slowing down
The trend of dining out on burgers shows no sign of slowing down which is good news for diners in London, the home of burger fans in the UK. The capital’s West End topped the table as the most popular location for picking up a patty, with West London the next favourite. Last year, over 21,000 Bookatable users dined out on burgers in those two areas alone, with BRGR.CO’s restaurant in London’s Soho the most popular, catering for 6,700 of these diners, and Byron making up three of the top five restaurants.
Top 10 burger locations
- West End of London
- West London
- Milton Keynes
Six of the ten most popular burger restaurants were also in the capital city, but elsewhere in the UK, Birmingham, Edinburgh and Nottingham made the Top Five locations for dining out on burgers.
The new burger chains will be popular at weekends, the days when the majority of Brits (63%) treat themselves to dinner at burger restaurants. Saturdays are the most popular day, catering for 28% of diners, with Friday the next most popular day (19%) and Sundays just behind, accounting for 16% of covers at burger restaurants.
Top 10 UK burger restaurant sites
- BRGR.CO – Soho
- Byron – Haymarket
- Byron – Wardour Street
- Byron – Canary Wharf
- Honest Burgers – Liverpool Street
- GBK Norwich
- GBK Leamington Spa
- GBK Covent Garden
- GBK Brighton
- GBK Bath
Andrew Guy, CEO at Ed’s Easy Diner, commented: “At Ed’s Easy Diner, our much-loved burgers have been going down a storm since we opened in 1987. We’re excited to be partnering with Bookatable to provide our diners with a quick and simple way to book their meals with us.”
On the partnership, Laura Pettingale Marketing Manager at GBK, said: “GBK has over 60 restaurants in the UK, serving up a variety of burgers combining 100% prime beef with the freshest ingredients and sauces made from scratch every day, in each kitchen. Working with Bookatable, our burger hungry customers can now book a table through our website, app & social media pages – it’s now even easier to satisfy your burger craving!”
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