Following a successful start to 2015 which saw Q1 LFL sales increase by 5.8% and its inclusion in the Nation’s Top Brands, the evolution of Harry Ramsden’s continues with the introduction of its new Summer Menu.
The iconic British brand retains a number of signature dishes, most notably its world famous fish and chips, however this summer the offering at Harry’s is being vastly expanded. Diners can now choose from a wider selection of Grilled and Vegetarian options, as well as a new “Healthy Harry’s” line.
For young and old
Joe Teixeira, CEO of Harry Ramsden’s comments;
“We are incredibly proud that, after over 85 years, Harry Ramsden’s is still synonymous with Fish and Chips, which continues to be one of the nation’s favourite meals and has made us world famous. We remain true to the ethos, heritage and values of Harry Ramsden himself and have been delighted in recent times to breathe new life into the brand, successfully engaging with customers across a range of demographics profiles, which has translated into increases in customer numbers, repeat visits and sales.
“Now more than ever before, Harry’s is attracting fans of all ages and with these new menu choices, we are ensuring that the younger as well as the older generation of every family will find something new to enjoy each time they visit.”
40 outlets and growing
Over the past three years, the ongoing menu evolution has played its part in the repositioning and regeneration of Harry Ramsden’s. In addition, as well as overseeing selective and strategic financial investment, Teixeira is currently heading up an ambitious franchising programme which has seen the brand grow to almost 40 outlets across the UK, with further openings planned in the coming months.
Pictured top: harry Ramsden’s Spatchcock chicken