Robinsons Brewery have strengthened their core range of beers by introducing a new addition to their beer family with Wizard, a brand new mythical amber beer alongside a new look for their legendary ale, Unicorn.
Inspired by a local Cheshire legend, The Wizard of Alderley Edge, Wizard is a new 3.7% ABV ale that marks the next in a long line of handcrafted ales that the brewer has released in its 177 year history.
In keeping with the Robinsons family of pump clips, which have in the past incorporated wood, slate and tiled finishes, the new bespoke pump clip looks as if it was chiselled directly from rock face of Alderley Edge with vibrant magma representing the amber colour of the ale.
The lower ABV of Wizard is not only a response to the recent BBPA (British Beer and Pub Association) pledge to remove 1.3 billion units of alcohol from the UK market before the end of 2015, but also a reply to changing consumer tastes.
Oliver Robinson, Managing Director (Beer Division) for Robinsons Brewery said: “Wizard diversifies our core range of beers whilst helping drinkers make responsible choices. We’ve listened to our drinkers who wanted to be able to enjoy a pint whilst reducing their alcohol intake and we’re proud that Wizard, even with a lower ABV, does not compromise on the taste and quality that Robinsons is synonymous with.”
New look for Unicorn
Robinsons also premiered a new look for its legendary ale, Unicorn. The 4.2% ABV golden ale, has been brewed since 1896, continues to be the most popular ale in Robinsons’ core range with over 4 million pints quaffed on a yearly basis. The change in look also represents the 10 year anniversary of the beer’s name change from Best Bitter to Unicorn.
Oliver Robinson, Managing Director (Beer Division) for Robinsons Brewery said: “The introduction of Wizard alongside our rebrand of Unicorn gives our core range of beers much more variety. With the new 3.7% amber ale (Wizard), a delicious 3.8% golden (Dizzy Blonde), a legendary 4.2% bitter (Unicorn) and TROOPER, our premium 4.8% ale, we now have a range of core beers that are suited to a variety of different tastes. It’s an exciting time to be a lover of British cask ale.”
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