Grosvenor Casinos has highlighted that offering up scaled casual dining and focusing on value for money promotions have allowed the business to deliver £15m worth of food and beverage sales in 2014. With its end of year food and beverage sales results showing an uplift of 6% YOY, Kevin Boyle, Head of Food & Beverage at Grosvenor Casinos, highlights that its fresh approach to casual dining, with an ‘eat everywhere’ approach has really paid off.
Up 6% to £15 million
Kevin explains: “Over the last year we’ve focused on growing our food and beverage offering to maximise the opportunities presented by casual dining. More consumers are now choosing to eat out but aren’t looking to break the bank, and offering great deals that deliver value for money in a relaxed environment has allowed us to grow this area of the business. This, coupled with our less formal approach to dining in the casinos, means that customers visiting for transactional gaming are able to dine wherever they wish to ensure they feel comfortable and doesn’t distract from our core casino offering.”
Great entertainment
Grosvenor Casinos has also created further interest in its food and beverage through the entertainment offering available in its casinos, in particular its G format casinos in Luton, Reading and Didsbury.
Kevin continues: “We offer a wide range of entertainment at our casinos nationwide. From live screening of sporting events such as football and rugby through to incredible shows from Tony Christie and The Real Thing, we pride ourselves on providing something for everyone. Offering great entertainment is an excellent footfall driver for our casinos and we’re looking to build on this in 2015 and turn this into revenue and profit growth. We have some fantastic acts and shows in the pipeline that will help us achieve this.”
Sharing food
As well as developing its entertainment offering, 2015 will see Grosvenor Casinos menu evolve to respond to the growing trend for sharing food. “Grazing and snacking become major consumer eating trends and we’re going to tap into this demand by leading our menu with grill dishes including snacking and sharing options. This will also help us build on our upscale casual dining approach,” Kevin concludes.
About Grosvenor Casinos
Grosvenor Casinos is part of The Rank Group Plc, a leading European gaming business, based in the UK and listed on the London Stock Exchange. Rank Group owns Grosvenor Casinos, the largest UK casino operator with 57 casinos nationwide and Mecca Bingo, the UK’s leading bingo operator.
Players can experience the best that Grosvenor Casinos has to offer by visiting one of its casinos or by playing online
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