Accor has announced it will open seven new hotels within the ibis brand.
ibis London Canning Town, will be a 196 room hotel situated within the Hallsville Quarter development. The development is part of the Canning Town and Custom House regeneration programme. The hotel is part of the new mixed-use scheme by property development company Bouygues Development.
Four ibis Styles properties will be opened in 2015 under a franchise agreement with Carillion plc. The four properties will be located in Crewe, Barnsley, Haydock and Birmingham NEC and will be operated by Kew Green Hotels. The ibis Styles in Barnsley will be a 117 room hotel, Birmingham NEC, a 166 room hotel, Crewe property, with 112 rooms and Haydock, with 102 rooms.
A new build ibis Styles hotel of 47 rooms is currently underway in Greenwich and is expected to open in early 2016. The hotel is signed as a franchise agreement with Conqueror Holdings Limited.
In addition, also under a franchise agreement, a 140 room ibis Styles hotel will open at London Heathrow Airport. The franchise agreement is signed with Acre Heathrow Limited which is part of Acre Hotels and Westcombe Group and is due to open in the summer of 2016.
Continued success in attracting franchisees
These ambitious projects prove the continued success of the ibis Styles brand to attract new franchisees due to its flexibility to adapt to any property and the strong personality and design which it gives to each hotel.
Thomas Dubaere, Managing Director, Accor UK & Ireland said: “These new ibis and ibis Styles hotels signal our ambition to strengthen the ibis brands in the UK. The franchise deal for Crewe, Barnsley, Haydock, Birmingham and Greenwich not only reflects the strength of the ibis Styles brand, but recognises our excellent position as a franchise partner. These new signings are in line with our ongoing strategy to grow our economy offering.”
About ibis Styles
ibis Styles is the brand of economy hotels with unique personalities and multiple design of Accor. These hotels come in a host of different styles and all feature simplicity, comfort, quality and conviviality. Located in or close to city centers, each property offers an upbeat, stylish, relaxed and fun setting.
The brand is distinctive for its “all-inclusive” package which includes the room, an all-you-can-eat breakfast buffet, high speed Wi-Fi Internet access and a host of other little extras. At the end of June 2014, the network comprised over 250 hotels in 21 countries.
For more information about the ibis Styles hotels click here
As one of the economy brands of Accor, ibis has more than 1,000 hotels and 124,000 rooms in 59 countries. The brand innovates constantly to illustrate its values of modernity, comfort and availability. For example, it has created the revolutionary bedding concept Sweet BedTM by ibis; new common areas; the Ibis Kitchen modern food and beverage offer. It also cultivates a spirit of service that drives each of its employees.
Ibis is the first hotel brand to have obtained ISO 9001 certification – 86% of the network certified – for its professionalism and reliability. In addition, 58% of the ibis network is ISO 14001-certified, concrete proof of the brand’s environmental commitment. Created in 1974, today ibis is European leader in economy hotels and in 4th place in its category worldwide.
For more information about the ibis hotels click here