With Valentine’s Day just around the corner, Starbucks and Match are offering singles new opportunities to connect at Starbucks. With more than 3 million members already listing “coffee and conversation” as one of their interests, Match members will now be able to use the “Meet at Starbucks” feature to more easily reach out and make that first coffee date.
Additionally, on Friday, February 13, in participating Starbucks locations around the world, customers are invited to join the World’s Largest Starbucks Date.
“Meet at Starbucks” feature now available to Match Members
According to Match, more than one in three singles said that having coffee together is a favourite activity for a first date. In the past year, hundreds of thousands of new Match members mentioned “coffee” in their profiles, and in the past few months, hundreds of thousands of members have added a Starbucks badge to show their love for the brand on their profiles.
Now, Match is introducing the first-ever branded product feature that allows members to directly send an invitation to another member to set up that first coffee date. Using the “Meet at Starbucks” feature, members can send an email to someone they might like and can even find a convenient location for their Starbucks date using the Starbucks store locator.
The World’s largest Starbucks date
Match and Starbucks are inviting people around the world to participate in the World’s Largest Starbucks Date. On Friday 13 February, participating company-operated and select licensed locations in the U.S. and Canada will feature a special pairings menu. Additional markets around the globe – including the UK – will be celebrating the World’s Largest Starbucks date with their own unique in-store activations. Customers in participating markets can check with their local stores for details.
About Match.com
Founded in 1995, Match was the original pioneer of the online dating industry. Today, almost 20 years later, Match operates leading subscription-based online dating properties in 25 countries, eight languages and five continents and is responsible for more dates, relationships and marriages than any other website.
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