With sales of nearly 100,000 items from their Quality Melamine luxury melamine range in less than 12 months Heather Brooks, Sales Director from Primeware says, ‘Quality products that will last and give customers value for money is definitely the trend. As an example our Quality Melamine platters and plates, dishes & bowls shine forever. They have the feel and look of porcelain yet are virtually unbreakable offering long term value for money and return on investment.’
Abu Zaad a successful Eastern restaurant in London with several branches uses Primeware’s Quality Melamine products for both event catering and restaurant dining. Adnan Sheikh Krayem, owner of Abu Zaad says, ‘We started using these products 3 years ago and have found they last and last. The plates do not chip, stain or scratch and the service we receive from Primeware is excellent.’
Other trends we are seeing are a demand for branding by means of adding a stripe or name to a plate or dish and colours. Primeware can offer this service and make bespoke dishes and plates in various colours offering customers individuality in their restaurant offer.
When choosing tableware it’s important to seek proper advice for a lasting concept that works.
Primeware has the flexibility to offer customers a wide selection of dishes from their product range from porcelain to melamine to silicone.
Chefs love our new revolutionary silicone GN Flexepans. They are unbreakable, non-stick and can be used to freeze, bake and serve in the same pan. The pans are lightweight, up to three times lighter than ceramic and are available in 5 colours.
Julie Whelan from Patcham High School in Brighton says, ‘The silicone trays are a god-send all the staff love using them, they also look great out on the counters, we are all very impressed with the quality of them. Easy to clean, lightweight and they look so good even the kids made comments that they are trendy. I would recommend them to all the schools and have been given the go ahead to order more!’
To see Primeware’s product range visit their showroom in London W4. To arrange a visit or to discuss your requirements contact Primeware on 020 8995 199 or email sales@primeware-ceramics.com
For more information please contact Julia on 020 8 9951119
or visit our showroom in Chiswick
We met with Harvey Herrmann, founder of Primeware Ceramics in Chiswick, West London recently to gain a better understanding of the business. The interview provides an insight to the business and can be seen here
