Family pub restaurant brand Fayre & Square has launched the first point based loyalty app in the pub industry, enabling users to collect and redeem rewards and offers straight from their smart phone.
Tailored offers and promotions
The app, which is available now on Google Play and the App Store, not only acts as a digital version of the brand’s Reward Card but also uses innovative technology to review guest’s spending behaviour and present them with tailored offers and promotions that are relevant to their tastes.
Kenny Skelton, Digital, Insight and Brand Director for Spirit Pub Company, said: “We’re extremely proud of our Reward App, it takes the technology one step further than traditional loyalty apps by using the data collected when guests are dining with us and applying it to provide personalised promotions.
“Our Reward Card Scheme has been a great success and well received by our guests since its launch last year. With our app we are using the best of today’s technology to build on this success and further develop the loyalty of our guests.”
Existing members of the Fayre & Square Reward Card can log into the app using their card details and start using the app immediately. Those who aren’t yet part of the Reward Card scheme can either register through the app, or benefit from using the app’s pub finder and book a table functionality in the palm of their hand.
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