H&C News and Armourcoat joined forces last Wednesday to organise a Social Media Roundtable on ‘measuring the effectiveness of social media’. The event was hosted by citizenM Bankside in London, attended by delegates from pub groups, hotels, restaurants and coffee shops, and proved to be a great success with delegates: not just informing, but even ‘inspiring’.
Opening the event Mecca Ibrahim from Great British Chefs outlined the social media channels they use, giving insight to what works most effectively and how each channel is used strategically and tactically.
There were many questions from delegates around the table and much debate too, the unanimous consensus being that social media needs to be operated by someone within a business that understands and cares for the business brand in order to communicate the brand message effectively.
There were no rights or wrongs and none were judging others, but there was much note taking going on throughout the evening. After the formal discussions were completed, most stayed for a few drinks and a bite to eat continuing to exchange ideas and business cards.
We are continuing conversations with all delegates and will be publishing a more detailed review once all the feedback has been gathered.
We must thank citizenM Bankside for being the perfect hosts for such an event and Armourcoat for sponsoring: both facilitated a valuable opportunity for delegates getting together and the informed learning that took place.
H&C News will be reporting in greater depth on the Round Table, and our plans for further coverage of Social Media and its effective applications across hospitality.