Expanding operator Absolute Pubs has added a fifth site after taking over the Kings Arms in Epsom, Surrey, on a lease with the Young’s-owned Ram Pub Company.
The pub is described by Absolute director Simon Bailey as one of the historic town’s “hidden gems”, with significant potential to grow both food and wet trade. “As soon as we saw the Kings Arms we knew it was right for us,” said Bailey. “The pub’s had significant investment very recently, including refurbishment of the large restaurant area and improving the large garden and patio, so we really haven’t needed to give it more than a wash and brush-up.
“There’s a loyal group of regulars who love the Kings Arms, but despite being located on a busy main road between Epsom and neighbouring Ewell, it hasn’t been well marketed in the past, so our priority is to make sure everyone knows we’re here. There’s a good mix of homes and businesses in the area, so we’re working hard to make sure they all know about this hidden gem on their doorstep.”
New menu + introductory offer
Having finalised the deal in mid-June, Absolute has launched a new menu, which like its four other sites in the Surrey and Middlesex area is focused on freshly-cooked classic British food. A promotional campaign has been launched offering a 25% discount on customers’ first meal until the end of July.
The existing team has been retained, with head chef Tomasz Czapczyk joining the business from another Absolute Pub also called the Kings Arms, at Hampton Court. Absolute also expects to appoint a new general manager from elsewhere in the business.
The Kings Arms in Epsom is the second Young’s pub leased by Absolute, joining the Waggon & Horses, Surbiton. The family-owned business, founded by Simon Bailey and wife Sarah, also operates The Kings Arms, Hampton Court with Hall & Woodhouse, The Bell Inn, Hampton with Punch Taverns, and The Flower Pot, Lower Sunbury with Brakspear.
“All our pubs are unique, and our ‘new’ Kings Arms is no exception,” said Bailey. “What they have in common is our 100% commitment to great customer service, freshly-cooked food, high quality drinks and a warm welcome.”