Cadbury Wispa Hot Chocolate drink is bringing bubbles to operators this autumn, as it launches to the out of home market from September.
Wispa Hot Chocolate drink has already brought Wispa bubbles to cups across the country, with a luxurious foamy top helping to create a coffee-house experience at home and bring younger consumers to the instant hot chocolate category.
In retail, the product has outsold any hot chocolate NPD in the last three years (1), with 78 per cent of volume sales incremental to the hot chocolate category (2).
Available in a 850g catering tin, Wispa Hot Chocolate drink makes it quick and easy for operators to prepare a delicious drink, simply by adding hot water – improving operational efficiency by creating a delicious frothy top without the need for a milk frother. And to meet consumer demand for a sustainable offering, Wispa Hot Chocolate drink is Fairtrade certified.
The launch has been supported by a huge £2.7 million marketing investment, including TV advertising. Zoe Williams, Marketing Manager for Refreshment Beverages at Mondelēz International, said: “Wispa Hot Chocolate drink brings a new, bubblier dimension to the instant hot chocolate market. With Cadbury the number one hot chocolate brand (3), we think we’re in a great position to help to drive incremental sales as we’ve already seen in retail.
“We’re aiming to capture younger consumers looking for the froth and bubbles they experience with their favourite coffee-shop hot chocolates, encouraging them to try a branded, high quality product that’s a delicious treat at any time of day.”
1 The Nielsen Company, Total Sales to w/e 18.05.13
2 The Nielsen Company, Total Sales to w/e 18.05.13
3 The Nielsen Company, Total Sales to w/e 18.05.13
