The British Beer & Pub Association and Pubs Minister Brandon Lewis MP joined forces 29 July to launch the key images for their new campaign: Pubs are GREAT. The campaign is a new feature of the successful and high profile GREAT Britain initiative, led by the Number 10 team, Visit Britain and UKTI.
The GREAT campaign sets out to promote Britain abroad as a place to invest and as a place to visit, highlighting all that is best about the UK. This single campaign promotes Great Britain under a common banner, so that Britain speaks with one voice.
Pubs are GREAT
For the new ‘Pubs are GREAT’ theme, the British Beer & Pub Association approached Number 10 and VisitBritain to collaborate on a campaign that would promote Britain’s GREAT pubs to tourists at home and abroad. Pubs are the third most cited reason for tourists to visit the UK and are of increasing importance to domestic tourists looking for good food, places to stay (49,000 bedrooms now available), and value for money.
Three iconic new posters featuring British pubs were unveiled in the Phoenix pub, Victoria (see two above), featuring a village cricket match, Borough Market in London, and an idyllic country scene with a heritage pub. In future, pubs are GREAT will use social media platforms and apps to make the Great British pub an integral part of the GREAT campaign.
Brigid Simmonds, BBPA Chief Executive commented:
“Pubs have so much to offer tourism in Britain, for overseas visitors and all of us who increasingly holiday at home, so it is wonderful that they are now taking their place in the GREAT campaign alongside Britain’s other key attractions.”
The pubs featured in the posters:
The Barley Mow, Tilford, Surrey
The Kingsbridge Inn, Bourton-on-the-Water, Cotswolds
The Market Porter, Borough Market, London
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