Hospitality Assured, the quality standard for service and business excellence created by the Institute of Hospitality, has launched a free App enabling business owners and operators to take a quick test to measure their customer service levels.
Ann Corrigan FIH, managing director, Hospitality Assured, says:
“As businesses confront rising costs and ever more demanding guests, having an objective measure of customer service is more important than ever.”
The Hospitality Assured Standard is used by more than 130 accredited businesses representing some 3,500 trading outlets. Bupa, Center Parcs, Royal Holloway, University of London; ISS, Sodexo, OCS, BaxterStorey and Thistle Hotels are just some of the names that benefit from Hospitality Assured’s powerful business tools and objective external assessment.
Snapshot self-assessment for businesses of all sizes
The Hospitality Assured App enables owners and operators to conduct a snapshot self-assessment of their business’s performance in areas such as customer research, business planning, the customer promise, and service delivery. It is applicable to customer-facing businesses of all sizes.
Users then receive a score and can see how they performed against a sample of Hospitality Assured clients from their sector. The whole process takes about 10 to 15 minutes and gives users the opportunity to learn more about the Hospitality Assured path to continuous improvement.
“Using our App may even help you relax while you are on the bus, train or plane, but it will undoubtedly give you food for thought,” adds Corrigan.
Hospitality Assured is the only standard within the hospitality industry that focuses on the customer experience. It is championed by the Institute of Hospitality and supported by the British Hospitality Association (BHA).
The standard is fully endorsed by both the British Quality Foundation and the Quality Scotland Foundation as meeting the criteria in the EFQM Excellence Model, which is owned by the European Foundation for Quality Management (EFQM).
Is the quality standard for business and service excellence. It is owned and operated by the Institute of Hospitality. The HA process encourages businesses to look at their operation from the customer’s perspective and see where improvements can be made. There are nine steps to achieving accreditation which cover key areas of business planning and service delivery. It is used in 3,500 operations, engaging more than 50,000 employees.
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